Slow Fashion is a conscious fashion movement, in which the creative economy and ethics overlap with large-scale production.

In line with the slow food movement, slow fashion brings to the agenda the questioning regarding the speed of consumption and disposal that we have as a growing action in our society. The Atacama Desert is becoming a garbage dump for discarded clothes. And the clothing cemetery is not formed by spoiled and worn out clothes, to the point that they cannot fulfill their primordial cultural role, but by the culture of fast fashion. There are piles and piles of clothes, discarded because they are out of fashion, that form a mountain with a height of 18 floors. 

We know we need to change. In reality, we know that the time for change has passed, but we believe that there is still time. Everyone just has to do their part. Ours was to develop a slow fashion brand. Yours is to verify the origin of your clothes, putting quality over quantity. We believe that it is possible to be authentic without having to follow fashion, in fact, being authentic is dressing according to what you identify with, not what they tell you to wear. Slow Fashion is authentic, we are authentic, and that’s why we create authentic clothes, which blend lightness, comfort and design. 

When we bring slow fashoin to the agenda of our brand, we commit to represent, together with a group of conscientious people: 

• Fashion as representation

• Self-aware production

• Maintenance

• Mutual Trust

• Transparent relationship between Consumer and Creator

• Pay attention to the impacts that our clothes can cause

• REAL price, incorporated into social and ecological costs.

• Small and medium scale

Therefore, slow fashion brands do not make 56 collections in the year. They pay attention to the real needs of their consumers to develop a new collection. Replacement is also rare, happening only in more specific situations.

Being slow fashion is recognizing its importance in actions towards our planet and human beings. Being slow fashion is taking responsibility for your actions and taking care of what is yours for the good of all.